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The Green Rainbow

December 2, 2018 by Zachary Moses

A pretty rainbow over a grove of trees

By Zachary Moses

As a teenager I worked on the beaches of northern Florida. Each morning us “beach guys” would put out chairs and umbrellas for the tourists, and each evening we would put them away. It placed me on the beach during every kind of weather. From lightning, to hail, to superstorms. As we’ve recently seen with hurricane damage to this region, the Florida Panhandle gets some serious weather.

One evening, I was gathering equipment as fast as I could due to severe offshore weather moving suddenly inland. To prevent open umbrellas turning into wind driven javelins, I tore down the beach closing them as quickly as possible. I watched the gigantic gray/black thunderhead building just off shore. As I closed the last several umbrellas, my anxiety started hammering. In my peripheral view I could see lightning jumping between the cloud-tops and suddenly felt the winds change and come rushing inland. Suddenly, everything went white. For a moment there was no sound. An eerie image developed and hung in my vision, moments before I heard the explosion and saw the raining sparks of the bolt of lightning which had just struck the mast of our pontoon sailboat.

I’d never seen a storm build or move so quickly. I abandoned my fool-hearty umbrella quest and ducked inside one of our equipment boxes, where I curled up and cried, while waiting for the storm to pass.

When I finally emerged from my shelter, the sun was setting, and the sky was a swiss cheese of gray/black clouds. Red-dusk sunlight was streaming through the cloud breaks. As I walked up the beach collecting equipment that had been strewn about in the wind, I looked up at the dunes, wondering at how much light I had left. At that moment I saw the most amazing sight. A red rainbow. Like other rainbows, this one had multiple colors within it, but these colors were all red hues. This is still the only time in my life that I’ve seen this outstanding phenomenon.

I was telling this story to a friend of mine, and he began speculating if there were other shades of rainbows. Maybe blue ones, or green ones. A thought popped into my head. What would a green rainbow look like? I started thinking about the association between rainbows and the LGBTQ+ community, and an idea struck me. A green rainbow might look like a group of LGBTQ+ people making for a greener future. A more sustainable future fueled by a passionate group of like-minded individuals. That’s a powerful image. The Green Rainbow. It even sounds like the name of a super hero.

To start our Green Rainbow, we are looking into anything that we can do to make our activity in the world a little bit better for the future of the planet, and humanity in general. Our first project involves planting trees to offset the carbon from the flights our clients take to join our tours. As of today, we’ve welcomed roughly 1,800 trees into the world. I can’t wait till we’ve found homes for a billion more. Maybe use squirrels? I mean…squirrels are way better at planting trees. Little rascals. Let’s do better. We’re going to keep planting trees, then move from planting trees to bigger projects like preserving shorelines, restoring corals and basically restoring a better tomorrow. We’ll leave the world better than we found it. The LGBTQ+ community working together with our allies as we always have. Together we’ll be the Green Rainbow we’re capable of becoming. This time we won’t just revitalize a neighborhood, we’re going to revitalize this whole damn planet.

Click here to read about our Plant-A-Tree program.

Filed Under: Uncategorized

About Zachary Moses

Zachary has worked every role at HE Travel, beginning in the marketing mailroom in 2010 and steadily rising through the ranks. His leadership journey culminated in two years on the board of directors for the National Tour Association, followed by an additional two years as CEO of HE Travel.

In 2020, Zachary ran for Governor of Utah as a Democrat, drawing international attention while campaigning in one of the most historically conservative states in the country.

During a 14-month pandemic-related sabbatical, he returned to his roots in carpentry, restoring multiple historic buildings. That same year, he delivered a TEDx talk proposing innovative solutions to help preserve the Great Salt Lake and other western saline ecosystems.

Zachary has since returned to HE Travel, now serving as Chief Experience Officer (CXO), where he focuses on guest experience, innovation, and brand vision.

With more than a decade at the company, Zach continues to lead tours, write for the company blog, and speak at international travel conferences—bringing both frontline experience and executive insight to everything he does.

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